Cannes Lions
TALENT, Sao Paulo / ALPARGATAS / 2009
Overview
Entries
Credits
Execution
The T-shirt was sent as an invitation to the runners appearing in Mizuno’s mailing and who were participating in these races.Those who wore it would be exempt from paying the admission fee.1000 T-shirts were sent, and 876 members of Mizuno’s mailing showed up wearing it at each test, which generated more awareness for the brand.
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