Stating the obvious, Nike’s first mainstream commercial aimed at kids needed sound design that would appeal to kids. It had to complement the live action and animation. It needed to be wacky and dynamic to match the performances from the young cast whilst getting the viewer’s adrenaline pumping.

After finding the right sound for the “you’re it” tag, the next step was to build the excitement level for each scene. Differing visual styles meant each sound had to be unlike the one before; gathering pace to reach its crescendo. Numerous sfx were created from scratch: traditional cartoon, retro games, weird theremin. Nothing was too zany or too funny.

The final challenge was to blend these elements to create a seamless sound design which told the story rather than an unwholly mess that detracted from it. We believe that we have achieved this and are very pleased with the final mix.