Together with Unapei, we have decided to help Mélanie, a 21 years old woman with Down’s syndrome, to make her dream come true. Her dream : presenting the weather forecast on television in order to prove to the world that she could do it.

The idea is simple: 100.000 likes on the @MélaniePeutLeFaire (MelanieCanDoIt) Facebook page, created for this occasion, and Mélanie could realise her dream and present the weather forecast on a notorious TV channel.

Mélanie needed support to achieve her ambitions. Therefore, she asked the community to like her Facebook page in order to be able to go on television. This operation will become the story of a great mobilization and prove that Unapei’s wish for an inclusive and united society is possible.

Unlike most of campaigns for great causes and charities, we did not request money but a donation from people’s heart embodied by their Facebook likes.

Firstly, we shot numerous contents with Mélanie and made several photo shoots in order to sensitise people from the very launching of the Facebook page and all along the campaign.

The page was launched on the 27th February 2017. The contents (photos and videos) were posted regularly and were aimed at encouraging likes and support. We also opened a Twitter account and an Instagram profile. The social networks allowed us to attract the attention of a lot of political, TV, show-business and media personalities. Clear Channel France offered us free advertising spaces in their digital billboards in 180 French malls.

Mélanie’s weather forecast was planned on the 27th March but was rescheduled on the 14th March because of the great support and dazzling enthusiasm of her community. Mélanie had to train with famous weather forecast presenters. We came with her in order to shoot and follow her progress.

- We reached more than 200.000 likes in only 36 hours and the page counts today more than 255.000 likes.

- More than 8 millions people watched Mélanie’s weather forecast.

- A visibility and an audience superior to 97 millions people for Mélanie’s and Unapei’s message.

- A media coverage equivalent to 5,989 millions € investment with absolutely no media buying.

- Media coverage : more than 1830 articles for Mélanie all over the world.

- Usher, Nathalie Kosciusko-Morizet, Nicolas Sarkozy, Garou, Ashton Kutcher and many other personalities reacted to Mélanie’s call on social networks.

- More than 8 619 000 cumulated views on the different videos and contents posted.

- An engagement of 1,132 millions actions.