In keeping with the new media strategy of the dairy company Müller, a totally new kind of meeting point was created in the digital world. The 'Müller Milch & Bar' site is fun and highly interactive and involves the consumer with the Müller brand. This was one of the main goals of the Tribal DDB concept. Visitors to the 'Müller Milch & Bar' are welcomed to a fun site illustrated in comic book style. The style and navigation of the site is typical of Müller. The funky ideas and tongue in cheek humour are rounded out by surprise functions and fun details like streaming top forty music chart access. The combination is a prefect mix ofentertainment and information. There are no bored surfers in the Müller bar. Whisked from level to level by a giant elevator, friendly barkeepers take care of the visitors in every story on every level. Everywhere you click, there's plenty to see and do. You can play great games, sign up for a bar internship, win prizes or access information about the Müller company and their products.