Cannes Lions
OMD SINGAPORE, Singapore / EFFEM / 2006
Overview
Entries
Credits
Execution
Engaging Creativity : M&M’s Star Wars Characters on Front CoversPriceless : 1st ever Prominent Product Placement in 4 Different Front Covers!! (refer to support jpeg file)
Outcome
M&M’s Star Wars campaign led to the first ever achievement of M&M’s being the No.1 Chocolate manufacturer in a bi-monthly period! Sales for Star Wars M&M’s campaign was its highest ever non-festive sales for the past 3 years! Clients are extremely happy with the performance!
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