We scripted the characters as true co-hosts, ensuring that they bring value to each segment while retaining their Fun, Quirky personalities. Each integration is a marriage of each partners’ equities: bringing contemporary news to the ET viewers that fits within the ET model in a Fun, Engaging and Unexpected manner which only the M&M's Characters can deliver.

This partnership has enabled the characters to truly act and be viewed as Hollywood celebrities, not just advertising icons. Embedding the characters in the show has opened doors that typically have come at too high of price.To date, we have interviewed Stuart Weitzman, and worked along side Michael Buble.