Hovering cats! Giant kitchen appliances! The power to see through walls!

Not the usual tools used when promoting bread, but this was no ordinary bread launch.When Vogel's Bread relaunched in Australia, they made a huge impact on the grocery buying public by focussing on the eccentric character of Alfred Vogel and his whimsical adventures. These were tall tales with a 'grain of truth'.Grainoftruth.com.au takes this premise a step further, expressing the proposition through a series of mind-boggling bread-related stories and interactive fun including mini-games and e-cards.