Cannes Lions
STARCOM WORLDWIDE (AUSTRALIA), Sydney / MASTERFOODS / 2006
Overview
Entries
Credits
Execution
We arranged for a famous TV personality to interview Miss Green ‘live by satellite’.Our 2-minute interview was then broadcast within Australia’s number one soap opera.The opening line, “I hope you are enjoying tonight’s episode of Home and Away…” felt more like programming than an ad break, which held viewers attention.After the interview, viewers were taken back to the show with no other commercials.
Outcome
In a traditional seasonal lull, we delivered M&M's highest sales period EVER Channel Seven are showcasing the interview to highlight the creative power of television.And the client?“I’m totally BLOWN AWAY with this effort. The media agency have inspired the marketing team to new levels” Mathew Barbagallo, Marketing Director
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