The general idea of the campaign was to let people know that strange things were happening in this Monastery (Atemporal Phenomena) in which people had travelled back through time. The scientific explanation of these happenings was supported by the geology of the site upon which Sant Benet Monastery was built, which had led to a build-up of special energy giving rise to a time gap. These news items were aired in on-line and off-line media as if they were real facts: on Radio as special news, Online Newspaper banners, on Press and by email.

43,816 people visited the website during the month the campaign was aired.More than 10,000 visits were made to the Monastery from the start of the campaign.Repercussion in different news media and in the blogosphere.Although the campaign was organised based on a modest budget, it succeeded in putting Sant Benet monastery on the cultural and tourist map of Catalonia.