With Thalys you are already on the slopes!

The goal was to attract attention of as many people possible in railway stations by evoking the world of snow and skiing. The concept was to give them a preview of their next ski holiday well in advance. It's as if Brussels were just a cablecar ride away from the slopes.

A map of the slopes, just like the real ones used in ski resorts, indicates the route of the Thalys train from Antwerp and Brussels to the Alps.

2,000 flyers distributed2,000 branded lip balms distributed 600 photo animations realized in railway stationsThe operation is still running but in december 2007, sales had risen by 7% on the Thalys train.