Nokia wanted to increase awareness about the Found application. We showed consumers how to “Get to the Good Things” using Found. To do this a strategy was developed that used interaction and demonstration to create interest in Found. This interest was created by bringing representations for art, film, food and music to life. The representations were live performers that were literally placed inside an ornate frame and labeled as follows, Found: Food. Found: Film. Found: Music. Found: Art.

Nokia approved our concept; we built the frames, selected artists, trained brand ambassadors, booked venues and brought it to life in unexpected places.

The client was pleased with the outcome of the promotion. Consumers were attracted to the frames which gave the brand ambassadors opportunities to interact and fulfill campaign objectives. During the campaign the following was recorded:Number of consumer interactions – 2048Found downloads – 315Ovi Activations – 384Upgrades to Maps 3 – 70Navigation license activations – 12Visits to the Found page on Ovi increased during the activation phase in each of the cities.

Currently there are 344 Found application downloads.(We cannot establish stats on other objectives as they could be driven from other campaigns)