One of Vienna's tallest business towers served as a gigantic backlit billboard. A layout was designed, on which a large telephone appears to break out of the glass surface of the tower. This effect was created by mounting 120 individual printed stickers on the inside of the windows and backlighting them. This solution unified the link between product, message and media in a way that only few outdoor executions can.

The effectiveness of this execution not only relies on its unusual format, and positioning, but also on how clearly the whole concept of the campaign is synthesized in one simple image. Press coverage and the significant outdoor reach made this execution outstanding from the moment of it’s conception.