The Navigation Voice of the Year was an idea the client fell immediately in love with. We defined the microsite as the base of the whole competition and the internet as the most important channel. As the campaign required some contribution from consumers, using social media seemed to be a relevant tool too. So after we found our strategic web-partner, the campaign immediately took shape. But since it was a “voice-based” promotion, we also involved a countrywide radio as strategic partner. We believe that these generated real traffic at the site, the printed ads only helped the awareness.

The promotion was successful for both clients: Nokia and T-Mobile too. We got well over 10 000 registered users, and more than 1 000 entries, which is a great number for a country like Hungary. What we are most proud of is the time people spent at the site: it was over 7 minutes in average, which is impressive considering that it was a promotional site. We are happy to have been able to bring a promotional campaign with such interesting content into life.