Telefonica Moviles is the company that manages all the Telefonica Group's cellular telephone assets. It is one of the world's leading mobile telephony companies, with operations in 14 countries and a potential market of 514 million inhabitants. The company is leader in the growing markets of Spain and Latin America and is carrying out a strategy of selective expansion in Europe and the Mediterranean Basin. Telefonica Moviles' shares are traded on the Spanish and New York Stock Exchange with the ticker TEM. The previous Telefonicamoviles.com was outdated with respect to design and content, which were not properly orientated towards specific user groups. Our proposal was based on redesigning creativity, navigability and the ampliation of contents and services. The objectives were to transmit the new image, positioning, and also the full dimension and the various company values: leadership, multinational coverage, and technological innovation. The target: clients, shareholders, institutional investors, financial analysts, the media and companies in the same sector and technological providers. The end result is a dynamic, effective and innovative site, which has been achieved through the combination of a new user orientated site architecture and the effects which dynamic programming allows us to exploit. This is a new online experience.