Cannes Lions

MOBILE COMPUTING PRODUCTS

FCBi, New York / COMPAQ / 2002

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Not all business travel requires a layover at the airport. So we partnered with Amtrak to introduce more grounded road warriers to Compaq's wireless solutions via iPAQ Pocket PCs. Immediately after turning on the Pocket PCs, users saw this Flash demo that extolled the virtues of being wireless. After viewing, this captive audience could then surf the web (and get to know the product) for the remainder of the trip.

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