Brainscan promotes three different mobile data products, all of them accessible via Web, mobile phone (WAP, SMS) and PDA: A1 Organizer: mail and calendar tool with SMS informer and reminder functionalities.A1 Traffic: traffic information including mobile route planning. A1 Mobile Files: online data depot for important files. The marketing objective was to build on a common prejudice 'mobile phone waves could be harmful to the brain' as an attention-grabber; show in a funny way how these products can help in daily life and create high awareness within the target audience: aged 20 to 40, interested in new technologies.