Cannes Lions

MOBILE ENTERTAINMENT

SAATCHI & SAATCHI SINGAPORE, Singapore / THE YELLOWMAN / 2006

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The spot is about a little yellow alien who is bored with life. So bored in fact, that he wants to end it all. He achieves this by provoking a backyard dog with a feather duster.The dog retaliates by first biting the alien's arm off, then sawing him in half, smashing his head in with a dog bone and running over him with a motorised lawn mower. To cap it all off, the dog urinates over the alien's remains and sets them on fire before finally going back to sleep.The end line is: Boredom kills.

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