Cannes Lions

MOBILE PHONE ENTERTAINMENT

SAATCHI & SAATCHI SINGAPORE, Singapore / THE YELLOWMAN / 2006

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The spot is about a little yellow alien who is bored with life. So bored that he wants to end it all. He achieves this by provoking a backyard dog with a feather duster.The dog retaliates by first biting the alien's arm off, then sawing him in half, smashing his head with a dog bone and running over him with a motorized lawn mower. To cap it all off, the dog urinates over the alien's remains and sets them on fire before going back to sleep.The end line is: Boredom kills.SUPER: Little Yellowman.Strap: Mobile entertainment

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