Cannes Lions

MOBILE INTERNET BROADBAND

OGILVY, Brussels / PROXIMUS / 2007

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SCRIPT:We see some corn canes moving in the middle of a corn field. After a few seconds, the movement stops.Voice of a woman: "is that it?"super: "now as fast outside as inside"Voice over: "Mobile internet 3G Broadband, the fastest mobile network"Voice of the woman:"Uh,...impressive!"OBJECTIVE: Generate traffic to a website in order to create notoriety on the product by sending an e-mail driving the target to the site.TARGET: business & residential

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