As an advertising agency, we decided to set the example. On November 6, 2008, we set up a mobile office for a day. A big part of the agency worked the day in the middle of a field outside the city.Thanks to the Proximus Vodafone network cards, we had full access to our e-mails, calendars, our fileservers, the internet, etc. Everything we needed as an agency to do our job was available to us. As proof, we create a blogsite and had people, working outside, update it continuously throughout the day.

Although Belgium is a very small country, when the deadline ended we received almost 6 gigabytes of amateur frames and more than 80.000 youngsters discovered the new Generation website. 472 of them won their 0,125 seconds of fame and appeared in the final version of the commercial on television.The result is the first commercial made entirely, frame by frame, by the users. With the nice added benefit of ending up as the commercial with the most directors, most actors, and most cameramen ever.