The viral spots "Triple Jump 1" and "Triple Jump 2" were created in order to be sent as a spam mail by e-mail during the pre-launch phase of the H3G campaign in Austria. During that time it was the aim to establish awareness of the brand "3" which was entirely new on the Austrian market. Since no concrete details of the brand were to be disclosed we chose to tease the prospective target audience (early adapters of technical devices, from higher income groups, around 30) by producing two spam mails like the ones that are often made out of home-videos and sent out via e-mail. These were sent out as .wmx files, which could be streamed. Thus, details of potential customers could be collected.