The basic idea: To convey the brand proposition as directly as possible and to break innovative and creative ground. The creative scope here involves translating the 'simple' and 'winking' tag line 'Sofort die volle Spielfalt' into an equally simple but surprising user interface. Ultimately, what is convincing about the 'Pong' banner: The game starts (surprisingly) immediately, and it does so with the game elements the target group is familiar with and knows how to use intuitively (browser frame and scroll bar).