The expedition team was equipped with state of the art mobile phones made available by ONE. The team received the coordinates for the daily route via SMS, kept themselves informed about the latest news through the ONE news flash. The weather forecast was another important feature, essential for planning daily hikes and overnight stays in tents. The "Push to Talk" function of the ONE mobiles provided the internal communication.

Especially within the young target audience the TV show proved to be highly popular which was reflected by the net reach of 71%, making it the most successful Austrian TV format of 2004.