Cannes Lions
BIG SPACESHIP, New York / ONE / 2013
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ONE is a global non-profit movement that brings awareness to the absurdity of extreme poverty through petitions, phone calls, letters, and rallies. The new ONE.org puts emphasis on actions by urging visitors to: get the facts, take action, and exchange stories. The more visual, social, and actionable ONE.org compiles facts about government transparency, budget cuts, poverty, preventable diseases, and various ONE efforts. A “Take Action” icon is visible throughout the site to encourage not only education, but also meaningful action. Visitors can create an account, commit to actions, and track the impact of their actions through the site’s dashboard.
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