The campaign resulted in:• 70,000 + downloads for RINGTOWNS within a month of launching, beating the top ringtones at the time.• An estimated monthly frequency of 21,000,000+ spots, given daily average calls per user.• An improved perception for Claro´s mobile coverage, from deficient to nationwide.RINGTOWNS not only gave many Guatemalans a big sense of pride and identity, but also spread Claro’s coverage message by turning every incoming call or message into a commercial, with a reach and frequency that no other medium could have ever achieved.