Following the shock result of the EU referendum, we were briefed to launch a tactical OOH campaign to remind the public of where to turn for the best insight during this time of uncertainty and confusion.

The executions were all written as the news developed and supplied that day to be up in time for the commuter rush. We ran ‘Maze’ during the uncertainty in the days after the result, reflecting how people, politicians and the media felt about what was to come.

The campaign also introduced a new brand endline. ‘Know your times’ provided the ideal conclusion to these posters, while they created an ideal platform to launch it.