Bringing a b2b brief to life is always a challenge. We needed to promote mobile office solutions - doing business on your mobile phone - to bored businessmen.So, we went a little left-field. Having your office on your mobile means you don't need a desk anymore. So we decided to build our very own two tonne steel crusher and let businessmen choose the desk they would like to see crushed - before their very eyes.Who wouldn’t want to see their boring business desk destroyed? But most importantly, of the people that crushed a desk, 89% went on to read how they could do business on their mobile.