Cannes Lions
OGILVY & MATHER, New Delhi / VODAFONE / 2008
Overview
Entries
Credits
Execution
Vodafone mobile users received a phone call on their cell phone and on answering it, immediately overheard a cross connection between a police inspector and a mother. He was breaking the news of the death of her son to her, who had been in a drink-driving road accident.
Outcome
In 2006, there were 4286 cases of drink-driving accidents registered with the Delhi Police. In 2007, the figure dropped to 4080.
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