Cannes Lions
FAMILY BUSINESS, Stockholm / NOKIA SWEDEN / 2011
Overview
Entries
Credits
Execution
We made the world's largest cinema screen (51x28m), put it on the wall of a 60's concrete building in the worn down suburb of Rosengård, connected the phone to four of the world's largest projectors and invited Swedish top director Josef Fares to show his favourite film Price of Persia for the thousands of people in the surrounding houses and on the lawns. We called it "The world's smallest home movie theatre brings you the world's largest home movie theatre."
Outcome
Thousands of spectators were thrilled (Police were not able to do a headcount). Local media in Southern Sweden wrote pages about it and all local TV stations were there. Global spread was not the goal but YouTube views are well over 100,000. The nearby cities is where the most N8s have been sold in Sweden to this date.
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