Cannes Lions
OGILVYONE BRASIL, Sao Paulo / MOTOROLA / 2007
Overview
Entries
Credits
Execution
MOTOKRZR is the improvement of the slim phone concept. It’s a high-tech andvery stylish, for people who value design and want to be recognized by thephone they have. Because of that, the MOTOKRZR concept is “Reflects you”,applied to all store materials in different shapes and high impact.
Outcome
The campaign reached all of its objectives, generating a real mobile phone sales increase in Christmastime.
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