Cannes Lions

MOBILE PHONE

OGILVY & MATHER HONG KONG, Hong Kong / MOTOROLA / 2008

Film

Overview

Entries

Credits

Overview

Description

Motorola used their own technology to create a buzz with travellers in Hong Kong’s International airport. Through Bluetooth technology and leveraging their relationship with Jay Chau and David Beckham, Motorola beamed out goodbye messages to unsuspecting travellers. These messages were then forwarded on to friends and family. Travellers could also say goodbye themselves by taking a picture and sending it to the big screens overlooking the new terminal in HKIA. Immediately their photo was on the big screen with a personalized message.

Similar Campaigns

12 items

BTS - Bad Decision

MICROSOFT, Redmond

BTS - Bad Decision

2023, XBOX

(opens in a new tab)