Cannes Lions
PUBLICIS, Amsterdam / T MOBILE / 2010
Overview
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Credits
Execution
To promote the network quality, T-Mobile’s workforce and sales partners were provided with a simple and costless advertising medium: a ringtone.The ringtone consists of the T-Mobile voice-over, saying: As you can hear, T-Mobile ‘s also got perfect network coverage at this location. T-Mobile gets you further.
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