Cannes Lions

GALAXY SII

HEAVEN, Paris / SAMSUNG / 2012

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For the launch of the Galaxy SII in France (Samsung), Heaven created 'Unleash Your Fingers', a movie that reached 2m views (and counting) in first 10 days. It shows insane finger-dancing which is called 'finger tutting' or 'tetris'. The moves are soon enhanced with elegant and surprising 3D effects.

We wanted to deliver something in-line with core company values: performance, design and wonder. We believed dancing was something very much aligned with these. We decided to choose a rare urban dance called 'finger tutting', where dancers dance only with their fingers, and created 'Unleash Your Fingers', a viral movie that shows insane 'digital' choreography. The moves are enhanced with elegant and surprising 3D effects.

To shoot this movie, we decided to invite Jay Funk, a 20-year-old US Youtube sensation, with his 'tutting' video, to come to Paris. We worked with a Parisian choreographer and FX studio. We worked with French musicians to create a piece of original music. The whole project was completed in 8 weeks, start to finish.

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