As part of an integrated campaign, Virgin Mobile Canada wanted to deliver a message that differentiated its brand from every other competitor’s Holiday-themed creative. The brand message, that Virgin Mobile is not your typical mobile phone provider, was targeted to young adults and required a communications vehicle that was both entertaining and engaging. An online profiler was created that focused on the brand attributes while also showcasing new phones. The Love Quiz involved random and offbeat questions that were delivered in a fun and entertaining fashion, while matching responses to a recommended phone, plan, and accessory option.