Cannes Lions

PIXEL HERITAGE

DDB WARSAW, Warsaw / VIRGIN / 2013

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Description

Pixel Heritage pays tribute to pioneers of mobile photography. It lets you take photos with Nokia retro phones. Includes vintage effects such as bad pixels, lens dust, haze or extra noise. Created for Virgin Mobile to promote Nokia Lumia range. Pixel Heritage made a very rare case when iPhone users were actually jealous of a Windows Phone app.

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