Cannes Lions
TBWA\LISBOA, Lisbon / TMN / 2006
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A man is walking and speaking on his cell phone when someone runs into him a makes him drop it in the sewer. He kneels down, trying to find his cell phone but soon finds he can’t see a thing. And then, all of the sudden, all his friends, pictures, colleagues, etc. show up in front of him and start jumping into the sewer. He tries persuading them not to, but he eventually gives up, leaving them to jump into the sewer.
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