The largest Portuguese mobile Telecommunications operator has reached seven million clients. A leadership and an achievement that the TMN brand wished to celebrate with all of its clients. An original celebration, however, which would bore through the usual channels, would generate buzz on the streets, in the media, in conversations between people and, above all, provide an original experience by the brand.

For this campaign an exclusive mix faces software was developed, unique worldwide, which allowed the public to create their own original by mixing friends, family, or, using the faces of the public figures of the campaign. And so, the most original mixtures became, themselves, “public figures” when they appeared on the mupis networks scattered all over the streets to celebrate the end of the campaign.

Over 500 thousand MorphsOver 500 thousand site visitsOver 1 000 000 online votesOver 7 000 000 prizes awardedThe campaign of the brand that achieved the best notoriety results in 2009