Cannes Lions

MOBILE PHONE SERVICE

McCANN ERICKSON NEW YORK, New York / VERIZON / 2007

Overview

Entries

Credits

Overview

Description

Objective: Create buzz for Verizon's new do-everything 'enV' phone.

Concept: The Seven Deadly Sins are on display outside a neighborhood diner. Particularly Envy.

Target: People hungry for the latest must-have wireless device.

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