Our main objective was to grow the already widely successful Droid franchise. The Bionic had an interesting backstory, though. The prototype had been built by harvesting pieces of other machines. PC's. Tablets. Things you wouldn't ordinarily use to build a phone. So we build the story around that. Pitting a gladiator against four formidable robots that represented the Bionics aptitudes. Then defeating them. And harvesting superior parts for a truly superior phone.