Cannes Lions

MOBILE PHONE SERVICE

ORANGE, Moscow / MTS / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

MTS expo - the great road show as the main solvation.Two routes in parallel, two separate teams making two days event in two cities simultaneously.The principal elements of Expo were World of MTC Pavilions where experienced consultants with the help of interactive presentations educated customers about MTC and its abilities.Daytime show on the main stage evolved audience in numerous competitions. The first day of Expo resulted in a Disco Show due to a specific youth brand of MTC called Jeans.

The culmination was a Star concert on the second day, followed by a Light and Fire Musical Spectacle.

Outcome

Attended by 10 million people with 3 million quality contacts established.

More than 200 of supporting employees, involved in the programme.53 cities during 2005.

Around 50,000 on the road.

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