The Virgin Mobile "I'm not normal" campaign looks at normalcy through the eyes of the cell-phone industry where "normal" means experiencing overages, credit checks, and hidden fees. A couple drives in a convertible. The man worriedly asks his girlfriend if she thinks he's normal. He has dog's ears that are flapping in the wind. She replies that he's normal because every month his cell phone bill is full of hidden fees. They smile lovingly as she scratches his ear which twitches like a dog's. A Virgin Mobile spokesman appears and encourages viewers "Don't be normal" by using VM's pay-as-you-go service.