First of all « Tu captes tout partout » is a play on words that means« You understand everything anywhere » and "you collect all the network, anywhere".This was the way we found to resolve Bouygues Telecom network image problem, especially with the target of 15-25 year olds. Our aim was to create a viral strategy, based on a dedicated humorous website, radio advertising, a photography contest and bonus contents.

The results : Views : 45046 viewers and 248 717 seen pages.

Forwards : Video : 446 (445 openings). Ringings : 3268. WAP :186. Contest registration : 1939. Video spread on other websites : 5627 viewers.