Cannes Lions
RAPP COLLINS, Paris / BOUYGUES TELECOM / 2004
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Description
An amusing test for the manager to try: compare this new solution to an archaic internal communications system. The DIY alternative, two plastic beakers on a piece of string, is familiar to everyone from childhood, and demonstrates the offer without boring the managers. Also, without naming any names, it makes the competition look out of date…
Outcome
Compared with the previous marketing campaigns, this mailing of prospection improved of 50% the rate of subscription.
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