'So Cool, Curitel' (from here under referred to as 'So Cool') is an online cultural campaign that has been launched to people in their 20's, starting from June 2004 by Pantech & Curitel (from here under referred to as 'Curitel'). 'So Cool' expresses the culture and sensitivity of the target by using Curitel's main products as the tool, and the Internet as an entertainment venue. Users of the website can take part in interactive games which deeply and directly convey the brand's messages. 'So Cool' is updated almost every 2 months with the release of new products and now has been renewed for the New Year, 2005.