Our clients, Pantech & Curitel, leading mobile phone manufacturers, wanted a website campaign to capture young people in their 20's by using their products as tools in a series of interactive showcases.(SangSang is a Korean word for imagination.). 'So Cool! SangSang' starts with a charming girl in a red hat. After introduction of a mobile phone (PH-L4000V), she enters a cafe looking for something exciting. She steals a glance at the people sitting in the cafe and gives full play to her imagination, using the phone. The site illustrates how her dynamic and rather bold imagination comes to life through the phone, displaying beautiful flowers in full bloom and the fight of a loving couple.