The concept: “To touch is to feel and feeling is communicating.”We reinvented the concept of shop window, transforming it from a normal shop into something unusual. In 32 strategic locations in Barcelona, we created 4 interactive experiences to meet again with your senses. During 16-days.Inside the shop window, an actor asks you to blow into the mobile phone, and then you could experience: petal rain, bubbles rain and snow storm.Customers could play “Sensible”: an interactive installation with touch-screen, allowing people to control a virtual environment, producing real time music. or watch as a dancer extemporized on the music created by people.

Consumers just loved the way Nokia approach them to present the 5800 touch-screen.During 21 days, over 145,000 people enjoyed the experience.Nokia surpassed its expectations of sales for the Christmas period.