Ultrabook™ Pop-Up Theater is a campaign designed to introduce Ultrabook, a new category of computers inspired by Intel through a stunt and video. In order to communicate the product's thin design and its responsiveness, we synchronized 60 Ultrabooks with a special program, and created the Ultrabook Pop-Up Theater, a human digital bilboard, that suddenly appears around the city and transforms an everyday situation.

In order to communicate the product's thin design and its responsiveness, we synchronised 60 Ultrabooks with a special program and created "Ultrabook POP-UP THEATER", a human digital billboard, that suddenly appears around the city and transforms an everyday situation.

The website was covered by the global media, and was mentioned in 148 blogs. Only a week after the launch,  the number of 'likes' reached almost 3,000 and recorded 1,835 Tweets. The videos were viewed more than 1,393,090 times and the number is still growing.