Cannes Lions

MOBILE PHONES

CCG.XM, Singapore / NOKIA / 2002

Presentation Image

Overview

Entries

Credits

Overview

Description

For those with a discerning eye for style and quality, Nokia's 8000 series phones are at the top of the list. Setting the standard in size and sleekness, they also come loaded with the latest high-tech features. With much anticipation, the 8910 launched in April 2002, and few were disappointed. In midnight black and cool titanium, they soon became the ultimate fashion accessory. Nokia required a microsite which showcased the impressive looks and features of this remarkable phone. The task was to position it within tantalizing reach of those who appreciate the finer things in life. The ultimate object of desire. There was a two-tiered launch - an exclusive pre-market launch of the midnight edition - to an equally exclusive and discerning mailing list. This was followed by the launch of both models, titanium and the midnight edition, to the general public. XM created a microsite which, catered intially for the special pre-launch offer in midnight edition...but which could be quickly adapted to feature both styles. The sites, built in flash, reflect the phone's exquisite styling and the understated elegance as well as demonstrating the unique features and benefits of this remarkable phone. The result is classic and confident, simple and graceful, subtle and engaging.

Similar Campaigns

12 items

Visualising AI

GOOGLE, San jose

Visualising AI

2024, GOOGLE

(opens in a new tab)