This campaign was Motorola’s daring attempt to create the best music sharing website in China as part of its long-term association with music.Our brief: attract huge traffic volumes.Our strategy: Offer hot content –exclusive albums by pop megastar Jay Chou on MotoMusic.com.cn and downloadable on the Razr phone.We told top DJs about the song and they tipped-off listeners on air about where to download.-Motomusic.com.cn now the number 1 music download site amongst 20,000 competitors.-250 million visitors in 1 month.-Razr phone sales soared 73%.-Motorola market share rose from 11% to 23% in twelve months.