Through a Real Time Marketing effort, we transformed criticism against Samsung Influencer Anitta (a Brazilian singer who is always labeled negatively on social networks) into a glorious opportunity to motivate all women. With the help of our Social Listening team, we gathered all real negative comments against her and we created a social video response aligned with Samsung’s #DefyBarriers movement.

A Real Time Marketing effort that transformed criticism against Samsung Influencer Anitta into a glorious opportunity to motivate all women through a social video response aligned with Samsung’s #DefyBarriers movement.

In 3 days, we had more than 2.600.000 views, 10k shares and more than 90k reactions, 98% of them were “loves”and “likes". Anitta had the highest engagement rate for Samsung brand with the lowest CPE of facebook.